We rewrote the rulebook and invented a new type of Slow Food festival in order to bring Terra Madre to the world. It’s been a real challenge, one we’re still dealing with. We know where we want to go, but the path towards our destination is anything but clear.
We knew that difficult months lay ahead for Italy and the world and that we’d have to adapt the joyous festival of Terra Madre accordingly: It’s an essential part of our activity and indeed the life of the Slow Food Movement.
It’s where our network is united, where new energies are born, where we reflect on our achievements and plan our future projects at two-year intervals. It’s where we share our narrative most widely, both with our network and the public who visit Terra Madre.