The philosophy of our Slow Meat campaign can be summed up with one simple slogan: eat less meat, of better quality. The commercial meat industry has a completely opposing view that displays a blatant disregard for consumer, animal and farmer well-being, and is destroying the environment in the process. In this article, Stefano Liberti, author and friend of Slow Food, explores one of the enormous, global problems of industrialized meat production, namely the vast overpopulation of animals being raised for us to eat.