“Don’t eat anything your great-grandmother wouldn’t recognize as food”

Michael Pollan – In Defense of Food

Slow Food has always underlined the importance of labeling food products clearly.

Clear labeling allows consumers to make informed decisions and producers to emphasize the specific qualities of their product.

While welcoming the general spirit of the Regulation (EU) n. 1169/2011 and recognizing the significant new provisions introduced, Slow Food regrets the lack of more detailed information that can indicate a food’s real quality, enabling consumers to make more informed choices.

In order to offer consumers more complete and transparent information, Slow Food launched its narrative label project. A narrative label does not replace the mandatory label, but supplements it by providing additional information regarding varieties and breeds, cultivation and processing methods, areas of origin, animal welfare, and advice on storage and use.

Slow Food is taking steps to diffuse the narrative label among European manufacturers, by offering them practical examples of its application. The narrative label is a way of giving back to products a competitive value, based on their authentic difference when compared to products that bear less thorough labels.