There is a growing trend in some countries of the European Union, such as Italy, Greece, France, or Lithuania, to have more accurate food labeling. While Italy has recently imposed mandatory labeling on pasta and rice packaging, asking to indicate the origin of wheat and rice’s place of cultivation, in the majority of EU countries, origin information is largely absent from labeling for milk, dairy products, unprocessed food, and single-ingredient products such as flour or sugar. The European Citizens’ Initiative (ECI) “Eat Original. Unmask Your Food”, which Slow Food Europe supports, calls on the European Commission to impose mandatory declarations of origin for all food products to prevent frauds, protect public health and guarantee consumers’ right to information. The ECI was launched last autumn by the Italian farmers union Coldiretti.