Al-Jouf Destination

Al-Jouf, located in northern Saudi Arabia, is a province of striking contrasts and unique charm. Known for its fertile plains and rich underground aquifers, it is a haven for agriculture and biodiversity amidst an arid desert landscape.

This lush province is famous for its olive groves, earning it the title of the “olive basket” of the Kingdom. Home to the world’s largest modern olive farm, Al-Jouf produces premium olive oil and hosts an annual Olive Festival, celebrating its agricultural heritage and local culture. Visitors can explore the area’s flourishing farmlands, where olives, honey, dates, and a variety of fruits and vegetables are cultivated. 

Beyond its agricultural prowess, Al-Jouf is a treasure trove of history and archaeology. The ancient city of Dumat al-Jandal, with its majestic Marid Castle and the historic Umar bin Al Khattab Mosque, is a testament to the province’s rich past, having played a crucial role in ancient trade routes linking civilizations like the Nabateans and the Romans.

The ongoing efforts to preserve both the natural environment and cultural heritage make Al-Jouf a truly unique destination. Whether you are drawn by the allure of its olive groves, the mystery of its archaeological wonders, or the tranquility of its nature reserves, Al-Jouf promises a journey through time, culture, and nature, offering a rare and enriching experience in the heart of Saudi Arabia. 

A new model of tourism

Slow Food Travel offers a new model for tourism, made up of interactions and exchanges with farmers, cheesemakers, herders, butchers, and bakers who, along with the chefs who cook their products, will be the storytellers of their local areas and unique guides to the local traditions.

The aim is to bring travelers closer to the preservation of food biodiversity and an understanding of local cultures, identities, and gastronomies. Itineraries include savoring the Ark of Taste products and stays with Slow Food communities.

Ark of Taste products in the area

In addition to its rich history, agriculture, and natural beauty, Al-Jouf offers a unique array of traditional products that add to the region’s distinct charm.  

These products, rooted in Al-Jouf’s natural and cultural heritage, make the province a captivating destination for those seeking to experience a rich blend of history, tradition, and sustainability efforts. 

Together with Food Communities

You will be welcomed directly by producers, hotel hosts, and cooks who are committed to promoting their local area by offering “good, clean, and fair” products. They will provide all the information necessary to ensure experience combines the pleasure of food with a glimpse into culture and conviviality.