The Food Biodiversity and Culture of the United Kingdom at the Salone del Gusto and Terra Madre 2012

11 Oct 2012 | English

Thirty among producers, farmers, chefs and young people from all around the UK will gather in Turin to showcase the food biodiversity of its regions at the Salone del Gusto and Terra Madre.

Thanks to the support of the UK Trade & Investment (, the United Kingdom is represented in the international Marketplace with numerous stands hosting a range of products from the Ark of Taste, Slow Food’s catalogue of small-scale quality products at risk of extinction, Terra Madre Food Communities and other commercial exhibitors. UK representatives are also key participants in conferencesTaste Workshops and Dinner Dates. A number of UK delegates are participating in the Slow Food International Congress, a meeting held every four years, gathering the association’s local leaders to decide upon strategies for the future of Slow Food, the Terra Madre network and projects to defend biodiversity.

This year the UK celebrates the 250 year-old tradition of the sandwich, the most appreciated snack in the world, with a signature sandwich by the Italian chef Andrea Berton. The key ingredients for his Perfect Beef Sandwich will include the very tender English roast beef, a symbol of the UK food tradition and culture.

A highlight of the UK’s presence in the international Marketplace will be the organization of a traditional British Pub that will serve a selection of beers and real ales from British microbreweries as well as food. In the nearby stands, visitors can learn about and taste products from Terra Madre Food Communities from England, Wales and Scotland.

The discovery of British food culture continues with the Taste Workshop Classic Pairings: British Beers and Cheese (October 25, at 2:30pm) where participants can taste some of the UK’s greatest cheeses from affineurs Neal’s Yard Dairy and three British beers inspired by tradition from three breweries of the new wave of British brewing.

The Workshop Nordic Food Lab: Back to the Future (October 25, at 2:30pm) features a young and very talented Scottish chef, Benedict Reade, who gained the position of Head of Culinary Research and Development in René Redzepi’s Nordic Food Lab after his studies at the Slow Food-supported University of Gastronomic Sciences in Pollenzo, Italy.

Chefs James Lowe and Isaac McHale, trained at Ledbury, the Fat Duck, St John Bread&Wine, wd~50 and Noma, will prepare a surprising menu in the Dinner Date The Young Turks are Calling on Their Way Back from the Fire (October 27, 8.30pm). These talented chefs are renowned for their new gastronomic approach and their attention to artisanal producers and seasonal food. 

Gill Mellor, head chef at Hugh Fearnley Whittingstall’s River Cottage HQ, and Tim Maddams, chef at the River Cottage Canteen, will be in charge of the Dinner Date Good Clean and Fair for Body and Mind (October 26, 8.30pm). The dinner will be the culmination of a two-week charitable cycle ride from Devon to Turin ( aimed at celebrating slow life and raising awareness on depression. Part of the proceeds will go towards the Human Givens Foundation and the Charlie Waller Memorial Trust in honor of Philippa Corbin, who worked at the River Cottage. 

The Salone del Gusto and Terra Madre is also an important platform to address issues that affect both producers and consumers. Caroline Bennett, restaurateur and owner of the London-based sustainable sushi restaurant Moshi Moshi, will be among the panelists speaking at the conference The Guardians of the Oceans (October 26, at 3pm), which will tackle the important issue of the fish supply chain and fishing sustainability. Economist and author of Prosperity Without Growth Tim Jackson, is participating in the conference Green Economy: The Only Solution (October 28 at 6pm) that will discuss the paradigm shift needed to reach a sustainable economic and production system. Finally, the conference Animal Welfare: A Win-Win Opportunity for Animals, Farmers and Consumers (October 29 at 3pm) which sees the participation of Mike Baker, CEO of WSPA (World Society for the Protection of Animals), is an important occasion to raise awareness on the important links between animal welfare, sustainable livestock sector development, farmers and consumer interest. 

Notes to Editor 

·       UK Trade & Investment (UKTI) is the Government Department that helps UK-based companies succeed in the global economy. We also help overseas companies bring their high-quality investment to the UK’s dynamic economy acknowledged as Europe’s best place from which to succeed in global business. UK Trade & Investment offers expertise and contacts through its extensive network of specialists in the UK, and in British embassies and other diplomatic offices around the world. We provide companies with the tools they require to be competitive on the world stage. For further information please visit

·       Terra Madre is an extensive network of people working towards the creation of a good, clean and fair model of food production and consumption and who gather every two years in Turin since 2004, to discuss and share their knowledge and experiences. Joined together in food communities, the network brings together sustainable farmers, fishers and food producers with cooks, teachers involved with school garden and canteen projects, academics, researchers and experts, students and other youth…

Details of the program and entrance tickets are available here:

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Salone del Gusto and Terra Madre Press Office:
c/o Slow Food: Tel. +39 0172 419645  [email protected]  [email protected]
c/o Regione Piemonte: Tel. +39 011 4322549 [email protected]
c/o Comune di Torino: Tel. +39 011 4423606 [email protected]

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