Japan’s Rich Food Biodiversity will be Featured at Terra Madre Salone del Gusto

26 Jun 2018 | English

Organized by Slow Food in collaboration with the Region of Piedmont and the City of Turin, the 12th edition of Terra Madre Salone del Gusto, the world’s most important international event dedicated to food culture, will take place from September 20 to 24, 2018, in Turin, Italy. Over 5,000 delegates from 140 countries, over 800 exhibitors, 300 Slow Food Presidia, and 500 Terra Madre food communities are taking part in the event. 

Slow Food Nippon will host one of the most eagerly awaited international spaces at the Market pavilion, located in the Lingotto Fiere and Oval. A delegation of 71 people, including 13 youth and 8 indigenous representatives of the Ainu indigenous population, will be present, as will Remi le, International Councilor for Japan and president of Slow Food Nippon. She says, “I am extremely proud to be part of the international network that is Slow Food, and to represent a delegation that will take part in Terra Madre Salone del Gusto 2018. Food for change is the theme of this 12th edition and I am sure that, through exchange and dialogue with people who differ in culture, language, and customs, every one of us will return home richer and with new enthusiasm for pursuing our activities and striving for a better future for our planet.”

A number of Japanese Terra Madre food communities will be attending the event, including a group of delegates form Kōbe who will share with the public some typical products from their city that are on board the Ark of Taste; and two small-scale producers of Tajima beef and Matsusaka beef. There will also be fishers and members of the Japan Fisheries Association, Slow Food Nippon’s partner in developing the Slow Fish campaign in Japan.

Slow Food Nippon will share their stand with representatives from Aqua Ignis, with whom they have recently formed a partnership; and Cookpad, the largest online recipe sharing community, which is widely diffused in Japan.

Terra Madre Salone del Gusto will be the perfect place for Slow Food Nippon to announce its latest project, the so-called Slow Sake project: started in 2017 to extend the values of Slow Wine and Slow Food into sake, this project aims to support and assist those sake producers who respect tradition, the environment, and local cultures. During this 12th edition, sake producers coming to Turin must comply with the guidelines outlined by Slow Food, which you can find here. These producers will be involved in activities and events (currently being finalized) on the theme of sake.

An area of the International Market will showcase products from the Ark of Taste in Japan, including bonito preserved in salt, which nowadays is made by just a handful of producers; and Arima sansho, also known as Japanese pepper.

There is also a Taste Workshop on the agenda:

Sushi: raw fish in Japan (September 21 at 5:30 p.m. – Torino Lingotto Fiere)

Through Yoshi Tezuka, fourth-generation sushi chef at Matsunozushi restaurant, a Tokyo institution founded over 100 years ago, the public will discover the art and culture of sushi, its preparation, and the authentic flavors of raw fish in a traditional dish.

as well as a Cooking School:

Japan: the art of making Shima-Tofu (September 23 at 1:00 p.m. – Torino Lingotto Fiere)

Shima tofu from the island of Okinawa is different from that in the rest of Japan because it is still made with a local soybean variety cultivated with sustainable methods, whereas the varieties widespread elsewhere are imported from the United States, where they are cultivated using conventional methods. Delegates from Aiai Farm will introduce the public to the world of authentic shima tofu.

Taste Workshops and Cooking Schools are paid events and tickets can be purchased online; the Terra Madre thematic Forums are presented by delegates of the network and are open to the public as long as seats are available. Click here for the list of available events, which is constantly updated.


Remi Ie – International Councillor for Japan

 [email protected]

Terra Madre Salone del Gusto 2018 Press Office

Slow Food, +39 329 83 212 85 [email protected] – Twitter: @SlowFoodPress

Region of Piedmont, +39 011 432 2549 – [email protected]

City of Turin, +39 011 011 21976 – +39 342 1100131 – [email protected]


To request press accreditation, please click here.


Terra Madre Salone del Gusto is an event organized by the City of Turin, Slow Food, and the Region of Piedmont in collaboration with MIPAAF (Italy’s Ministry for Agricultural, Food and Forestry Policies). It has been made possible thanks to its many sponsors, including the Official Partners, GLEvents-Lingotto Fiere, IREN, Lavazza, Lurisia, Parmigiano Reggiano, Pastificio Di Martino and Quality Beer Academy; with the support of Compagnia di San Paolo, Fondazione CRT-Cassa di Risparmio di Torino, Associazione delle Fondazioni di Origine Bancaria del Piemonte, and Coldiretti; and with the contribution of IFAD, the European Union, and CIA (Confederazione Italiana Agricoltori)

Slow Food is a global grassroots organization that envisions a world in which all people can access and enjoy food that is good for them, good for those who grow it, and good for the planet. Slow Food involves over a million activists, chefs, experts, youth, farmers, fishers, and academics in over 160 countries. 

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