Terra Madre Salone del Gusto Press review

The international press campaign to promote Terra Madre Salone del Gusto, which was held in Torino from September 22 to 26 2022, began around mid-March with the launch of the first press release.

For the first time ahead of a physical event the press office organized on June 8 an online press conference to highlight the claim and the main themes, supported by a press kit in English, French, German and Spanish.

Over the summer three conferences were organized in collaboration with the Italian Trade Agency (ITA/ICE) to further promote the event in Germany, United Kingdom and Belgium.

In the months prior to the event 31 press releases shave been sent in English, French, Spanish, German and Portuguese to an average of 9000 contacts each. In addition two releases were sent in Albanian, Polish, Dutch and Russian, one in Bulgarian, Japanese, Romanian, Croatian, Greek, Macedonian. Some of those were dedicated to the national presence at Terra Madre, while others focused on international projects.

3 invitations addressed to over 10,000 contacts from the international press inviting journalists to the main Terra Madre conferences and events and 3 press kits were produced in English, French, Spanish and German, in order to facilitate the access to information when presenting the event to journalists. Those press kits were digitally sent after the first online press conference and physically given to them on the occasion of the events in Germany, UK and Belgium.

At Terra Madre Salone del Gusto the press office welcomed 163 journalists from 51 countries.

Since March 15, more than 600 articles have been published, recording a total readership of 833M, which corresponds to an Ad equivalency of $3,3M.

Many articles addressed Slow Food main environmental, political and climate policies and actions, which allowed Slow Food to act once more as the Food Movement. Just to mention a few, articles on the international TIME Magazine, on the Spanish El País and on the French Médiapart addressed Slow Food political views on climate change, agroecology and the future of the organisation within the country. Other local media focused more on the presence of national delegations at the event. Many media outlets kept on describing the gastronomic side of Terra Madre Salone del Gusto as one of the assets of the event, which gives the unique opportunity of discovering food from all over the world. Overall, all articles gave a positive feedbacks of the event and of the communities present in Torino.

Here you find a selection of the published articles all around the world.

Albania – Agjencia Telegrafike Shiqiptare

Albania – Lajmi Fundit

Albania – 360Grade

Argentina – Daily Web

Argentina – El Diario

Argentina, El territorio

Australia – Noosa Today

Australia – Northern Valley News

Austria – Regionews

Belgium – De Standaard

Bolivia – Correo del Sur https://correodelsur.com/opinion/20220810_en-turin-la-14a-edicion-de-tierra-madre.html