On January 29, 2015, the 2014 winners of the CAP Communication Awards – organized by the European Commission’s Directorate-General for Agriculture and Rural Development – were presented with their awards at the international Awards Ceremony in Brussels. The annual CAP Communication Awards aim to showcase the very best communication projects related to the Common Agricultural Policy.
For the category Communication to the Public, Slow Food’s Environmentally Sustainable Socio-Economic Development of Rural Areas project (ESSEDRA) received third place. ESSEDRA is funded by the European Union and aims to support the integration process of the Balkan countries and Turkey into Europe, but at the same time to create conditions for these countries to preserve their identities, demonstrated by their great culinary diversity and artisanal foods. In order to achieve this goal, a series of partners from all participating countries are working together: Slow Food International, the European Forum on Nature Conservation and Pastoralism, Slow Food Bitola (Macedonia), Slow Food Bulgaria, Okusi Hercegovinu Mostar (Bosnia-Herzogovina), Fundatia ADEPT Transilvania (Romania), Muftak Dostlari Dernegi (Turkey), VIS (Albania), Association ‘Natura Balkanika’ (Serbia) and Udruga Kinookus (Croatia).
See the ESSEDRA evaluation sheet for the CAP Communication Awards 2014.
The jury decided to include the project among the top three in the category because, “This communication project tackles effectively the dilemma people face in accession countries in understanding the Common Agricultural Policy. Within a clear campaign design, ESSEDRA uses an intelligent networking approach to reach out and address misconceptions of the CAP on the Balkans.”