When we talk about our “brand”, we are talking about creating a collective personality for Slow Food.
This includes logos, typography, colors, packaging, and messaging, and it complements and reinforces the existing reputation of Slow Food. It attracts new people while making the existing ones feel at home. It is important to have consistency in our brand and communications since this “personality” helps people recognize us wherever we go.
The principles and guidelines in this manual are designed to create a flexible yet cohesive brand identity system for Slow Food across the world. They should inform everything we do — from communications to programs, to networks and partners, funding opportunities, and more. Guidelines like these are always a work in progress, and we hope you’ll reach out if you have questions, suggestions, or just need clarification on anything!
Check out our Brandbook!
We are Slow Food (video)
This is our brand new, 2-minute presentation video with subtitles in Spanish, Italian, French, Portuguese, and Russian. We hope you’ll enjoy and share it widely!
The official Slow Food PowerPoint presentation is Here.