Welcome to Salone del Gusto and Terra Madre 2012

08 Jun 2012

Foods that change the world: that’s the slogan that sums up the meaning behind the 2012 Salone del Gusto and Terra Madre. United for the first time in one big event, together they recount the extraordinary agricultural and culinary diversity of every continent, giving a voice to all the small-scale food producers who, in the global north and south, make food whose quality is defined by sensory goodness, environmental sustainability and social justice.


The symbol of this change is the apple, the ultimate metaphorical food, the food that, for better or worse, has most marked revolutions and epochal transformations: the forbidden fruit that caused Adam and Eve’s expulsion from Eden; the golden apple presented by Paris to Aphrodite to reward her beauty, unsurpassed by the other Olympian goddesses; the apple of the computer revolution that set out from Silicon Valley to conquer the world; the apple that fell on the receptive head of Isaac Newton and led to the discovery of gravity…


Our apple is not a fruit that is divorced from the seasons and speaks the same language everywhere, representing the vast majority of all the apples sold and eaten in the world. It is not one of the commercial varieties, not Golden or Red Delicious, Granny Smith, Gala or Fuji. It is called Magnana in Piedmont, Teresa in Liguria, Annurca in Campania, Green Newton Pippin in New York. It is an apple that wants to blaze the way forward towards the change we want to see, towards “good, clean and fair” food dominating our planet. It is an apple with its own times, its own places and its own ways, which speaks a different language everywhere, the language of varieties, of environmentally friendly production methods that are fair to farmers, of protecting the landscape, of a future that’s good to eat and beautiful to imagine. A future to which we all have the right.


This year, from October 25 to 29, our apple will be the symbol of the close connection between gastronomic pleasure and responsibility for what we eat and who produces it. And so will all the other foods featured at the Salone del Gusto and Terra Madre, which in their thousand flavors make it clearer than ever that the taste experience goes hand in hand with knowing about the women and men who cultivate, raise and process food around the world, the places where food is made and its deep roots in the land.


A great Marketplace winding through pavilions 1, 2 and 3 of Lingotto Fiere and the Oval, creating a joyous mingling of exhibitors, Presidia and food communities; Taste Workshops for learning and tasting accompanied by producers, chefs, winemakers, brewers and experts; the Theater of Taste, where you can watch chefs’ hands at work and hear their tips and secrets; fun and educational experiences for children and adults; conferences for opening up the debate on how responsible food habits can improve our health and that of the planet; an Enoteca that promotes marginal areas, mountain viticulture, extreme terroirs and wines that are fighting against the advance of concrete; Dinner Dates for touring the world while staying in Piedmont; and much more. We invite you to be a bit like Newton: receptive, thoughtful, curious, ready to plant the seeds of change, to determine the taste of your future. Food for thought, thought for food.



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