For over 10 years Slow Food has been on the front line concerning meat consumption and animal welfare and, as always, acts in a variety of areas: farming methods, production and consumption.

Meat consumption is becoming increasingly unsustainable in the West—and in the rest of the world too. Unsustainable for our health, for that of the planet on which we live, for the living conditions of farmers and the billions of animals who are bred and slaughtered every year to meet the growing demands of the market.

We have said it many times, but for the past few years we have been shouting it more and more loudly: If, as predicted, global consumption doubles from now to 2050, growing from 250 million tons of meat consumed annually to 500 million, in one way or another the system will collapse.

A few years ago Slow Food launched the Slow Meat campaign, aimed at promoting the work of small- and medium-scale producers who work with respect for animal welfare, and at raising awareness among co-producers about better, cleaner and fairer consumption habits. There are many choices we can make that will have a positive effect on the system, but the campaign can be summed up with one simple and effective slogan.

Slow Meat: Eat less meat, of better quality.

By doing this, we would create enormous benefits for our health, the farming system and the quality of the air, soil and water. The Slow Meat campaign, and the international Slow Meat event held every two years in Denver, Colorado, are working for a better, cleaner and fairer world.