Slow Food

Towards Terra Madre

Italy - 03 Oct 08

At Salone del Gusto/Terra Madre 2008, Towards Terra Madre will not only connect the two events as one, from Lingotto Fiere to the Oval arena. As they walk along it, visitors can stop to discover the produce of the Earth Markets or, with a snack in hand from one of the Street Food stalls, explore the spaces dedicated to the Provincial Authority of Torino and the other partners who have collaborated to reduce the environmental impact of the two events. Street Food The real thing! Proper fast food of the kind Slow Food likes, an expression of cultural diversity and age-old tradition. Italy will be present with a host of delicacies: from panino ca’ meusa (spleen roll), arancini (fried rice balls filled with meat sauce) and cannoli by Focacceria S. Francesco of Palermo in Sicily to cheese focaccia from Recco in Liguria; from the traditional piadina of Romagna courtesy of the Slow Food Cesena Convivium to the famous bombette (stuffed pork faggots) of Puglia, presented by the Slow Food Alberobello Convivium (Bari), classic fried calamari in brown paper from the Riviera del Brenta Convivium in the Veneto and tripe sandwich by the Terra Madre community of tripe butchers in Florence, a great Tuscan favorite. Eastern specialties, such as falafel and shoarma from Iraqi Kurdistan, and fish and meat kebabs from China will also be on offer. Earth Markets Launched this year, the Earth Markets are one of the most recent and ambitious Slow Food projects. The aim is to build a global network of farmers' markets where farmers and artisan food producers can sell directly to the consumer, demonstrating the principles of good, clean and fair food production. With an opportunity to get to know the produce on offer and ask questions, consumers can be assured that the drinks and foods they buy are safe and healthy, with a clear indication of origin. The producers take responsibility for everything they sell and are on hand to explain the characteristics of each product and the efforts made to ensure their high quality. In the Earth Markets, prices are fair, transparent and justified: they repay the efforts of the worker and the raw materials necessary to make a high quality product, eliminating middlemen for the benefit of the consumer. Towards Terra Madre provides a unique opportunity to see the products and farmers from these markets together in one space. Earth Markets are currently being run in: Bamako (Mali), Saida (Lebanon), Tel Aviv (Israel), Montevarchi (Arezzo, Tuscany), San Daniele (Udinese, Friuli Venezia Giulia) and Cairo Montenotte (Savona, Liguria). The Salone will also offer a sneak preview of the Italian Earth Markets due to open soon: Bologna (Emilia Romagna), Caltanissetta (Sicily), Capannori (Lucca, Tuscany), Cisternino (Brindisi, Puglia), Fabriano (Ancona, Marche), Ferentino (Frosinone, Lazio), Gavi (Alessandria, Piedmont), Milan (Lombardy), Pistoia (Tuscany), San Miniato (Pisa, Tuscany), Terni (Umbria), Umbertide (Perugia, Umbria) and Villa Lagarina (Trento, Trentino Alto Adige). Paniere dei Prodotti Tipici (Basket of Typical Products) Torino Chamber of Commerce Stand – Provincial Authority of Torino Stand The aim of Paniere dei Prodotti Tipici is to protect cultural diversity through local knowledge. Over the seven years since it began, the Provincial Authority of Torino initiative has successfully promoted the local area, bringing to light 30 specialties from a rich but relatively unknown food and wine heritage ( These products will be shown in the Provincial Authority space, together with wines from the Torinese territory. The specialties of the Paniere and the Masters of Taste (the finest artisan food producer in the province) will also be presented by the producers themselves at the Torino Chamber of Commerce stand, with a virtual guided tasting taking you on a virtual journey through the areas from which the products originate. Furthermore, on the second Sunday of each month, from November 8 2008 to October 11 2009, together with the markets promoted by Eataly, the Provincial Authority of Torino, l’Atl Turismo and the Torino Chamber of Commerce, day-long visits to the places where the food in the Paniere are produced will be organized, departing from Eataly. Partners for an event with low environmental impact The aim of the ‘Low environmental impact events’ project, which also features in the Torino 2008 World Design Capital program, is to progressively reduce the environmental impact of the Salone del Gusto and Terra Madre through new sustainable models of consumption and waste management. Slow Food, the Piedmont Regional Authority, and the City of Torino, the organizers of both events, together with Industrial Design (Torino Polytechnic), in collaboration with the Zeri Foundation confirm their commitment to the new event model, with the support of the other partners. Some of these will have stands in Towards Terra Madre space: ReAcademy, Food Design, Consorzio Nazionale Acciaio (the National Steel Consortium), Azzero CO2 and Marco Polo.