Cheese Expands European Coverage
22 Jun 07
Ten years have passed since the first edition of Cheese, milk in all its shapes and forms. Held every two years in Bra, Piedmont, the event has rapidly become a benchmark for the international dairy and cheese sector. Over the years we have launched numerous international campaigns—the most important being in defense of raw milk cheese—that promote food products that respect local traditions and the environment. Cheese is an event covering the whole spectrum of issues and is not restricted to just commercial questions or the taste of the final product.
The 2007 edition (September 21-24) opens an amazing window onto artisan cheese production around the world. This year’s focus is on blue cheeses with a rich array on offer in workshops, tastings, Master of Cheese classes and a dedicated area in the House of Blue Cheeses.
A completely new attraction is the presence of recent EU members from Eastern Europe, particularly Romania and Bulgaria, with their ancient farming traditions.
Features which have built up the success of Cheese in its first 10 years will be returning. The squares and streets of the historic center of Bra will stage the Great Cheese Market, the Great Hall with its Enoteca, Taste Workshops, the chance to try PDO mountain cheeses from Italy, France, Switzerland and Greece, as well as Slow Food Presidia cheeses.
Cheese also involves the surrounding Langhe and Roero area, with cheese taking pride of place in restaurants featured in the Dinner Dates program.
Savor traditional dishes while sitting in the Tasting Booths or enjoy street food in the Bierplatz. As is customary in Slow Food events, food and taste education carry a high profile: the Taste Education Circus has a varied program for children and adults and there are Master of Cheese courses. In addition special Taste Workshops have been designed for young people in the Cheese for Kids area. These initiatives reflect Slow Food’s ongoing efforts over the last 20 years to help consumers become more aware of issues affecting food production and in order to be “co-producers”.
Among the many Cheese events it is worth noting the three meetings on important issues affecting the cheese sector: the question of GMOs in feed, pastoral farming in parks and the concept of quality milk.
Another new event at Cheese 2007 is the Wine Auction at the Agenzia of Pollenzo, an opportunity to bid for wine from Italy’s top 300 producers.
A dedicated area will allow 40 cheesemakers who observe the production protocol for traditional Piedmontese food products to illustrate the entire production process from animal to final product.
Everyone coming to Bra from September 21 to 24 will have a host of opportunities to taste, learn, buy and participate at Cheese.