Slow Food encourages everyone to slow down and use their senses to become a 'co-producer', a responsible consumer who chooses to enjoy quality food produced in harmony with the environment and local cultures. What's good for you is good for the planet!
Slow Food coined the term co-producer to highlight the power of the consumer. When we choose our food we can go beyond a passive role to take an active interest in those who produce our food, how they produce it and the problems they face in doing so. In this way, we become part of the production process.
Co-producers support local farmers, fishermen, breeders, cheesemakers etc, not only purchasing their products but also tapping into the wealth of information and advice that they can offer us. In this way we can learn more about quality and increase our understanding of what a healthier, tastier and more responsible diet means in our region.
Direct contact between consumers and producers is one of the best ways for this to be able to happen, through farmers' markets, direct farm sales and Community Supported Agriculture schemes. When direct contact is not possible, consumers can try to seek out retailers who stock local produce and can talk in an informed way about the food they sell (its origin, cultivation and production techniques etc.).
With more aware and informed consumers, farmers are also more motivated to work using methods that safeguard food diversity, the environment and quality.
Start by getting in contact with your local Slow Food convivium.